THE WOMAN WHO REINCORPORATED THE FRENCH BRAND TO THE ‘HAUTE COUTURE’ ANNOUNCED HER DEPARTURE ON SOCIAL MEDIA.
Chicago, IL – After just three years the artistic director of Givenchy, Clare Waight Keller, announced last Friday (April 10th) her exit of the French fashion house. The tremendous announcement was delivered by the own British designer through her social media account, in which she highlights that she was the first women to fill the position of Artistic Director:
She joined the position in March of 2017 after Ricardo Tisci reined for twelve years as a creative director. Her presence in the Maison was innovated due to she was the first female artistic director in the 68-year history of the brand. Additionally, her name was memorable that same month thanks to the wedding dress for the (then) Duchess of Sussex, Meghan Markle.
Due to her former position as the creative director of Chloé (2011 – 2016), many were speculating that she’d return the French brand to its roots as the traditional and classically charming label; however, no one saw coming her vision and determination to take back the Haute Couture pad.
After the signature dress for Markle, Waight Keller did keen changes in the brand; likewise, she reintroduced the brand to the Haute Couture industry for which she presented five outstanding collections, from Summer/Spring 2018 until last Fall/Winter 2020 – 2021Fashion Week.
On the other hand, she also designed ready-to-wear collections; ten in total for Givenchy trough these three years. In those she brought back the menswear to the brand, an initiative that needed to be part of the brand, according to a post that Waight Keller did on social media:
“Menswear has been part of my vocabulary since the beginning when I first started working in fashion. The difference for me at Givenchy was the ability to launch the first-ever Men’s Couture, to indulge the extraordinary embroidery techniques with the rigours of tailoring brought a new exuberance to the silhouette and a whole new client to the house and the Red Carpet.”CLAIRE WAIGHT KELLER
During her last year as the artistic director has shared her work with her followers on social media including behind-the-scenes photos and red carpet moments.
WHO’S TAKING HER PLACE?
Now the biggest question is: who will succeed her? After this weekend a lot of fashion designers have come up as successors to take over this position of the French brand, such as Simone Rocha, Matthew M. Williams, Phoebe Philo, Simone Porte, Jacquemus Rok Hwang, Grace Wales Bonner, and Tomo Koizumi to mention a few.
We must wait for the official announcement from Givenchy, unfortunately, a female legend has departed the French Maison with an outstanding vision for the contemporary fashion industry.