THE NEW YORK FASHION WEEK THAT WENT VIRTUAL
A new edition of New York Bridal Fashion has passed, however, it wasn’t what we were expecting. The Bridal Spring 2021 held its edition virtually which was an initiative that came from the Council of Fashion Designers of America (CFDA) back on March 12th due to the impact of COVID-19 on the fashion industry and New York City.
In addition, multiple brands announced to the CFDA their cancellation despite the efforts to expose their collections. Regarding the petition of the CFDA to designers to reformat their collections, many designers decided to postpone their show, regardless of the opportunity to do live shows and virtual presentations because of the lack of time to wrap up their whole show.
However, the show must go on and the bridal fashion week had a positive response from the audience. Viktor & Rolf were one of the labels who decided to participate and show their full collection virtually through photographs, in which we appreciate delicate silhouettes, but at the same time multiple silhouettes.
“It’s pretty amazing to see how many different women are getting married in our dresses. For us, it’s important to have really diverse silhouettes [in each collection], from empire waist to ballgowns to jumpsuits, so we can cater to different women with different needs.”V&R, VOGUE
On the other hand, Reem Acra also shared her newest Bridal Collection for spring 2021 through her website and her social media. Due to the pandemic, the designer decided to show her iconic dresses with a floral background, a high-contrast composition which at the same time accentuate the details of each bridal dress. This collection is named ‘United Collection’, regarding the issue we are all facing around the world.
AMSALE was another brand that showed off its collection for Spring 2021 during the weekend, and Margo Lafontaine, designer director of the label understood perfectly how to make this transition from runway to virtual showcase. Surprisingly, Amsale had already done a virtual try-on feature for clients earlier this year, which allow the brand to take its spring lookbook to the digital platforms.
Sadly, not all designers took the shot to pursue a digital and live-streaming runway, as consequence designers like Carolina Herrera, Vera Wang, Lela Rose, Anne Barge, Carly Cushnie, Temperley London and Christian Siriano (to mention a few) decided to postpone and prepare a full collection without a rush.
Overall, this fashion week was proof that no matter the obstacles fashion will overcome them and innovate itself to show the art and history of clothes. Nonetheless, the transition must be smooth instead of overnight, which was the case of this edition. Hopefully, we’ll see the rest of the bridal collections in the fall of 2020.